Swatting Away the S.W.O.T.

It is a treasured feature of strategic planning: the SWOT analysis. The exercise is supposed to enable you to assess your business' strengths, weaknesses, opportunities, and threats to create goals that are attainable and that minimize risk and inefficiency. I'll concede, it can be useful when used properly but most of the time it is not. I advocate swatting it away altogether.