Public Relations Services You Need That Aren’t Media Relations

Part One of a Three-Part Series: A Strategic Communication Plan Most people think of public relations as getting your name in the New York Times, booking you on a podcast, or scoring a guest blog on an influential website. In other words, gaining "earned media" — free coverage versus a paid advertisement. Many nonprofits might … Continue reading Public Relations Services You Need That Aren’t Media Relations

Changing Nonprofit Mindset from ‘Scarcity’ to ‘Plentiful’

We don't have enough money. There isn't enough time. We don't have enough resources. There is too much need. We can't. Sadly, each of these refrains plagues nonprofit leaders and boards. Even more tragic is that this pervasive perception of scarcity drives the messaging and calls to action these same nonprofits churn out. The truth … Continue reading Changing Nonprofit Mindset from ‘Scarcity’ to ‘Plentiful’