We're all told we need to be on social media. We're all told engagement is the holy grail. But is the quest really worth it? Not when you see how much control you have. The video blog below dives into it. https://videopress.com/v/VpwMDB3c?playsinline=true&posterUrl=https%3A%2F%2Fclearwisdomconsulting.com%2Fwp-content%2Fuploads%2F2021%2F06%2Fsnapshot_001.bmp&preloadContent=metadata
Chances are, you know the value of various audits. Financial audits ensure your accounts and statements are correct and show financial stability and integrity. A compliance audit ensures legal obligations are met and risks minimized. Yet, there's a good chance you've never heard of a communication audit, and it can be one of the best … Continue reading You Audit Finances and Legal Risks, but Why Not Your Communications?
An organization's success depends on strong relationships with each of the audiences needed to fulfill the mission. But strong relationships depend heavily on mutual understanding and clear communication. While there is so much focus these days on the tools of communication, such as social media, a more important issue is nonprofit messaging. Here are three … Continue reading Three Big Communication Mistakes Nonprofits Make
Nonprofits spend a lot of time crafting the perfect mission statement. While they are great for aligning your internal audiences to your organizational purpose, they are usually bad marketing messages. https://videopress.com/v/DULnc86p?preloadContent=metadata
Your best crisis management tool is your strategic communication plan. It can help you avoid self-inflicted crises. https://videopress.com/v/Dg79fQeg?preloadContent=metadata
Want a challenge? Write down a strategy. Go ahead. I'll wait. It's not as easy as you might think. For one, a strategy doesn't exist on its own. It has to be tied to a desired result — a goal. And therein lies the problem with most uses of the word. When it comes to … Continue reading The thing about strategy is that it’s too often not a strategy
Most people think of public relations as getting your name in the New York Times, booking you on a podcast, or scoring a guest blog on an influential website. In other words, gaining "earned media" — free coverage versus a paid advertisement. Many nonprofits might look to PR to conduct a campaign to raise money … Continue reading Public Relations Services You Need That Aren’t Media Relations
Fess up. You wrote those frequently asked questions yourself, didn't you? There is a better way to find out what questions your customers really have. Plus, there is a much better way to answer them. https://videopress.com/v/7G5T9nih?controls=false&preloadContent=metadata
Soon, your business pages in Facebook will have the option to change to the New Pages Experience. This new format has some good features, but it gets rid of "Likes" to your page. Up to now, Facebook allowed a person to "Like" and/or "Follow" your page. This is why you will sometimes see that your … Continue reading Facebook Changes and Steps to Take for Your Business Pages
