Defining your quest: Brand Clarity

Your brand isn’t your logo. It’s an experience.

A big issue facing most small to mid-sized businesses is a lack of a clear brand/messaging architecture. Yes, the look and feel of your brand is important. But your brand is much more than that. Having a clear and effective mission serves as the backbone of your communications. It is the difference between “I own a vegetable stand” and “We supply sustainably-grown veggies so families have healthier food choices they can afford.” It is absolutely essential work and serves as the backbone for all your future communications, social media, marketing, and advertising. I can help you, your board, and your staff refine —and more importantly, communicate — what your organization is all about.