Strategic Communication Plans

You cannot build a house without a blueprint.

The purpose of a strategic communication plan is to integrate your branding, marketing, customer service, digital presence together with your overall goals. This is the blueprint for building your house. I follow a clear process in developing your plan that provides clarity, focus and helps to anticipate — and prepare for — issues and problems before they become crises. Plans can be designed for specific aims or projects, but it is highly recommended to have a comprehensive plan that covers your entire operation:

  • Organization-wide communications across all channels (recommended)internal and external
  • Customer service connections
  • Positioning
  • Issues management
  • Crisis communication
  • Community Relations
  • Events