You cannot build a house without a blueprint.
The purpose of a strategic communication plan is to integrate your branding, marketing, customer service, digital presence together with your overall goals. This is the blueprint for building your house. I follow a clear process in developing your plan that provides clarity, focus and helps to anticipate — and prepare for — issues and problems before they become crises. Plans can be designed for specific aims or projects, but it is highly recommended to have a comprehensive plan that covers your entire operation:
- Organization-wide communications across all channels (recommended) — internal and external
- Customer service connections
- Positioning
- Issues management
- Crisis communication
- Community Relations
- Events