Most people think of public relations as getting your name in the New York Times, booking you on a podcast, or scoring a guest blog on an influential website. In other words, gaining "earned media" — free coverage versus a paid advertisement. Many nonprofits might look to PR to conduct a campaign to raise money … Continue reading Public Relations Services You Need That Aren’t Media Relations
It's a common goal of many nonprofits (and small businesses too!): raising awareness. But it has some issues when it is a goal. This video breaks it down. Stop raising awareness and change behaviors instead.