Want a challenge? Write down a strategy. Go ahead. I'll wait. It's not as easy as you might think. For one, a strategy doesn't exist on its own. It has to be tied to a desired result — a goal. And therein lies the problem with most uses of the word. When it comes to … Continue reading The thing about strategy is that it’s too often not a strategy
Most people think of public relations as getting your name in the New York Times, booking you on a podcast, or scoring a guest blog on an influential website. In other words, gaining "earned media" — free coverage versus a paid advertisement. Many nonprofits might look to PR to conduct a campaign to raise money … Continue reading Public Relations Services You Need That Aren’t Media Relations
It is a treasured feature of strategic planning: the SWOT analysis. The exercise is supposed to enable you to assess your business' strengths, weaknesses, opportunities, and threats to create goals that are attainable and that minimize risk and inefficiency. I'll concede, it can be useful when used properly but most of the time it is … Continue reading Swatting Away the S.W.O.T.
"Where did I come from?" The question causes you to look up from your phone to see your son's dead-serious face. Your stomach does a backflip. There it was, cold and naked, not caring whether you were ready or not: the sex talk. Deep inside, you knew this question was coming sooner or later. Of … Continue reading The Birds and the Bees and Your Messaging
It's a common goal of many nonprofits (and small businesses too!): raising awareness. But it has some issues when it is a goal. This video breaks it down. Stop raising awareness and change behaviors instead.